It’s not often that design gets the level of press coverage that it truly deserves, and when it does, it’s usually negative– as is the case with the hub-bub surrounding the recently announced identity for the 2012 London Olympics. Almost 50,000 people have signed an online petition to have the logo– designed by Wolf Ollins at a cost of $800,000– changed, and there have been reports of animated versions of it causing epileptic seizures.
Personally, I think the brand is atrocious. Not only does it not evoke ‘London,’ but it also fails to convey anything but clashing colors and meaningless abstraction. But I’m just a lowly design student, so let’s see what other people are saying.
Coudal Partners –
Just like you, our first reaction was shock. But we talked about it all morning. By 3pm, we decided we love it. And here are ten reasons why you should, too:
The Serif –
It’s got that Marmite factor. But we find that even with things that people start off disliking, they get used to them. &
…it’s incredibly noticable, brave and confrontational.
Seth Godin –
A great logo doesn’t mean anything until the brand makes it worth something.
Design Observer –
The London 2012 logo is a solid gold stinker.
Speak Up –
I believe, despite any ensuing boo’s, that this is some of the most innovative and daring identity work we have seen in this new millennium, and the lack of cheesy and imagination-impairing gradients gives me hope that identity work can still be resurrected on a larger scale.
It was only when discussing the image with my mother was I able to glean some meaning from the spilled tangrams.
At least this shows that there was some reasoning behind the brand other than abstract PR nonsense.
The Smithsonian’s Cooper-Hewitt, National Design Museum yesterday announced the winners of the eighth annual National Design Awards, honoring the very best in American architecture and design. This year’s winners include Apple’s design chief Jonathan Ive, rockstar cover designer Chip Kidd, and design software giant Adobe Systems.
While the awards go a long way in recognizing exceptional design across America, they do leave something to be desired when compared to international awards such as those given out by I.D.
Mark Hurst, User Experience expert and author of the new book, Bit Literacy is hosting a seminar and reader meet-up in NYC this coming Wednesday, May 23rd. The seminar is $40, and includes a copy of the book. Unfortunately, I get into the city too late for the seminar, but I’m hoping to make it to the meet-up later in the evening. Let me know (via the spiffy new contact page) if you’re planning to be there, and we can meet-up!
In celebration of International Pixel-Stained Technopeasant Day, I have decided to make public the work of which I am most proud, a 2007 calendar featuring the skylines of 6 beautiful international cities.
On this day, everyone who wants to should give away professional quality work online. It doesn’t matter if it’s a novel, a story or a poem, it doesn’t matter if it’s already been published or if it hasn’t, the point is it should be disseminated online to celebrate our technopeasanthood.
The calendar is a 9″x15″ PDF, but it should scale pretty well to 11″x17″, and really should be printed in full color on good paper to get the most out of the work.
Download it here. (Now a ZIP archive of JPG images.)